If you follow the Indian tech scene, there’s a high chance you already know who TechBurner is. Shlok Srivastava, the energetic creator behind the brand, is famous for making technology fun, exciting, and accessible. But TechBurner isn’t just about videos anymore — he’s now stepping into the world of lifestyle products through his brand Layer, and one of the most hyped releases from that line is the ANARC Watch. As a fan of both tech and stylish accessories, I decided to finally buy the ANARC watch to see if it really lives up to the buzz — and what I found truly surprised me.
Unboxing Experience and First Impressions
The first thing that stood out was the premium unboxing experience. The ANARC Watch comes in a matte black box with subtle, modern branding that feels luxurious without being over-the-top. Inside, you get the watch itself, a magnetic charging cable, extra strap pins, and a quick start guide. I opted for the Silver Steel variant, and I have to say — it’s an absolute head-turner. Made from 316L stainless steel, the watch feels sturdy yet light on the wrist. The finish is sleek, the straps are comfortable, and the overall design strikes a balance between minimalism and elegance.
Smart Features with a Lifestyle Twist
Unlike traditional smartwatches that bombard you with notifications and demand daily charging, the ANARC takes a refreshingly subtle approach to tech. It looks like a classic analog timepiece, but it’s equipped with clever smart features. You get vibration alerts for calls and messages, a daily step counter, Bluetooth connectivity, and impressive battery life of up to 30 days. It’s also 5 ATM water-resistant, which means it can handle rain, splashes, and even swimming without a hitch. The watch charges fully in around 2 hours with its magnetic charger, making it hassle-free to maintain.
Why ANARC Feels Unique
What sets ANARC apart is its hybrid identity. It’s not trying to replace your smartwatch or fitness tracker — instead, it’s meant to be a fashion-first watch with just enough smart tech to keep you connected. In a world filled with noisy, screen-heavy gadgets, ANARC is refreshingly quiet. It doesn’t distract you with endless pings but still helps you stay subtly aware of important notifications. For people who want to enjoy the look of a premium watch without going full-on digital, ANARC offers the best of both worlds — style and smarts.
Design Philosophy: More Than Just a Watch
TechBurner’s team didn’t just create another wearable — they built a product that reflects their brand philosophy. The name ANARC comes from “Against Norms and Regular Choices,” and that’s exactly what this watch represents. It’s for people who want to stand out without screaming for attention. The design is minimal, urban, and pairs beautifully with both streetwear and semi-formal outfits. Layer, the brand behind it, is clearly aiming to fuse fashion, tech, and personal expression — and ANARC is just the beginning.
Pros and Cons — The Honest Truth
After using the ANARC Watch for a few weeks, here’s what I genuinely liked and what could be improved. On the pro side, the build quality is excellent, the design is timeless, the battery life is fantastic, and the smart features work reliably. The vibration alerts are discreet but effective, and the step counter is a nice bonus. On the con side, it doesn’t have a digital display or advanced smartwatch features, and the companion app could use some refinement. But for the price, these feel like fair trade-offs.
Who Should Buy the ANARC Watch?
If you’re someone who loves a well-designed watch and wants light smart features without going full digital, the ANARC Watch is a fantastic pick. It’s perfect for minimalists, fashion enthusiasts, and anyone who wants a stylish, modern timepiece that quietly keeps them connected. However, if you’re looking for a full smartwatch with app integration, GPS, or voice assistance, this might not meet all your needs. It’s a watch made with a very specific user in mind — and if that’s you, you’ll love it.
Where to Buy It
You can purchase the ANARC Watch directly from Layer’s official website or through platforms like Flipkart. It often sells out quickly, so it’s worth grabbing during restocks. Priced under ₹6,000, it offers solid value for money given its quality and design.
Final Verdict
The ANARC Watch by TechBurner exceeded my expectations. It’s not just another watch — it’s a thoughtfully designed product that fits perfectly in the space between fashion and function. While it won’t replace your smartwatch, it’s a great alternative for those who value minimalism and quality with just a hint of tech. If Layer continues down this path, they’re on track to become one of India’s most exciting lifestyle-tech brands.